Political / Campaign Communication
APC Promise Kept
A publicly accessible accountability portal built for the All Progressives Congress to document President Bola Ahmed Tinubu's Renewed Hope Agenda.
Homepage of the live site — apcpromisekept.com.
Live site
The brief
Overview
The site serves as a structured record of fulfilled campaign promises — with individual pages per commitment, live news updates, APC Chairman profile, and impact milestone counters showing 9.1M+ Nigerians reached, ₦200B in MSME support, and 17,600 healthcare centres activated.
The design prioritises credibility over promotion — clean, institutional, and mobile-optimised for Nigeria's smartphone-heavy audience. Full SEO and social meta tags (Open Graph, Twitter Card) were implemented so every share generates a rich preview across WhatsApp, Facebook, and Instagram.
The proof
Key deliverables
Commitments database with individual detail pages per promise- Homepage impact counters and milestone display
- APC Chairman profile and photo gallery
- News feed and APC Radio section
- Full SEO, social meta tags, and mobile-first responsive design
How we approached it
01
Brief
02
Structure
03
Design
04
Development
05
Launch